Privacy Policy

kidpik corp, (“kidpik”, “we”, “us”, or “our”) is committed to protecting your privacy. kidpik corp is a children’s fashion retailer whose mission is to take the guesswork out of shopping while delivering consistently beautiful clothes and accessories. Our stylists customize boxes for your child containing complete, beautiful and fashionable outfits, mix and match tops, bottoms, footwear and accessories (the “Products”) that are delivered to your door. In addition, kidpik sells a selection of individual items. We have prepared this Privacy Policy (“Privacy Policy”) to describe to you our practices regarding the personal information we collect from our websites located at www.kidpik.com, shop.kidpik.com, gift.kidpik.com and our mobile sites (collectively, the “Sites”), and the services offered through the Sites and any orders that you place (collectively, the “Services”).

QUESTIONS; CONTACTING kidpik; REPORTING VIOLATIONS: If you have any questions, concerns or complaints about our Privacy Policy, our data collection or processing practices, or if you want to report any security violations to us, please contact us at:

moc.kipdik@olleh or

Customer Service kidpik corp, 200 Park Ave South, New York, NY 10003

We reserve the right to revise this Privacy Policy at any time. Any changes will be effective immediately upon posting of the revised Privacy Policy and updating the “last modified” date above. Your continued use of the Services indicates your consent to the Privacy Policy then posted. If the changes are material, we may provide you additional notice to your email address. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our website and this Privacy Policy to check for any changes.

Information we collect

Information you provide to us

We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:

Personal Identifiers, including name, email address, postal address, and telephone number
Commercial and Financial Information, including purchases and credit card or debit card number
Other Sensitive Data, including data from a known child (under 13 years old)

To the extent we process deidentified personal information, we will make no attempt to reidentify such data.

Information collected automatically

We automatically collect internet or other electronic information about you when you visit our website, such as IP address, browsing history and interactions with our website. This data may be collected using browser cookies and other tracking technologies.

Browser Cookies. We use cookies to create a better experience for you on our site. For example, cookies prevent you from having to login repeatedly, and they help us remember items you've added to your cart. We also use third-party cookies, which are cookies placed by third parties for advertising and analytics purposes. You can control these cookies through your browser settings.

Opt-Out Preference Signals. Your browser settings may allow you to automatically transmit an opt-out preference signal, such as the Global Privacy Control (GPC) signal, to online services you visit. When we detect such signal, we place a U.S. Privacy String setting in your browser so that any third party who respects that signal will not track your activity on our website. Your request to opt-out of sale/sharing will be linked to your browser identifier only and not linked to any account information because the connection between your browser and the account is not known to us. GPC is supported by certain internet browsers or as a browser extension. Find out how to enable GPC..

Information from other sources

We may collect personal information about you from third-party sources, including Retail Partners.

Retail Partners

Personal Identifiers, including Name and Postal address
Commercial and Financial Information, including Purchases

How long we keep your data

We do not retain data for any longer than is necessary for the purposes described in this Policy.

We generally retain data according to the guidelines below.

Type of Data	Retention Period
Cookies and online data we collect while you use our website, including Online Identifiers, Internet Activity, Geolocation information	We delete or anonymize data concerning your use of our website within 10 years of collecting it.
Data we collect in order to process and ship orders you place with us, including Name, Email address, Postal address, Telephone number, Purchases, Credit card or debit card number, Data from a known child (under 13 years old)	We keep personal information related to products and services you purchase for as long as the personal data is required for us to fulfill our contract with you, and for 10 years from your last purchase with us. We may keep data beyond this period in anonymized form.
Data we collect when you contact us for customer support and other inquiries, including Name, Email address, Purchases	We keep customer feedback and correspondence with our customer service for up to 10 years to help us respond to any questions or complaints. We may keep data beyond this period in anonymized form.
Data we collect when you sign up for promotional and marketing communications, including Name, Email address, Telephone number	Where you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs in order to prevent sending you future communications.
Data we collect when you review our products, answer surveys, or send feedback, including Name, Email address	We retain review, survey, and feedback data for up to 10 years following your last contact with us. We may keep data beyond this period in anonymized form to help improve our products and services.
Data we collect in connection with privacy requests, including Name, Email address, Online Identifiers	We retain records related to privacy requests as long as necessary to comply with our legal obligations, and for a minimum of 24 months.
Data we collect for security purposes, including Name, Email address, Postal address, Telephone number	We retain security-related data as long as necessary to comply with our legal obligations and to maintain and improve our information security measures.

Purposes of Processing

We process personal information for the following purposes:

Analyzing Data
Delivering Targeted Ads
Fulfilling Customer Orders
Meeting Compliance & Legal Requirements
Preventing Fraud
Processing Payments
Providing Customer Support
Sending Promotional Communications
Storing and Managing Data
Tracking Purchases & Customer Data

How we disclose information

Information Disclosed for Business or Commercial Purposes in the Last 12 Months, and Categories of Parties Disclosed To

We may disclose the following personal information about you when you purchase our products or visit our website:

Personal Information Category	Categories of Service Providers	Categories of Third Parties
Personal Identifiers	Business Operations Tool, Commerce Software Tools, Customer Support Tools, Governance, Risk & Compliance Software, IT Infrastructure Services, Payment Processors, and Sales & Marketing Tools	Ad Networks, Payment Processors, and Shipping Services
Online Identifiers	Commerce Software Tools, Data Analytics Providers, Governance, Risk & Compliance Software, IT Infrastructure Services, Payment Processors, and Sales & Marketing Tools	Ad Networks
Internet Activity	Commerce Software Tools, Data Analytics Providers, IT Infrastructure Services, and Sales & Marketing Tools	Ad Networks
Commercial and Financial Information	Commerce Software Tools, Payment Processors, and Sales & Marketing Tools	Ad Networks and Payment Processors
Geolocation Information	Commerce Software Tools, Customer Support Tools, Data Analytics Providers, IT Infrastructure Services, Payment Processors, and Sales & Marketing Tools	Ad Networks and Payment Processors
Other Sensitive Data	IT Infrastructure Services	None

The Services allow you to invite your friends to sign up for the Services by sharing a referral link via your personal SMS, email or other means. The referral program does not send SMS messages through or in relation to the Kidpik Alerts Marketing Program. By using kidpik referral services, you agree to its terms and conditions.

Our Site may contain links to third party websites. When you click on a link to any other website or location, you will leave our Site, or Services and go to another site, and another entity may collect personal information or anonymous data from you. We have no control over, do not review, and are not responsible for, these outside websites or their content. Please be aware that the terms of this Privacy Policy do not apply to these outside websites or content or to any collection of your personal information after you click on links to such outside websites. We encourage you to read the privacy policies of every website and App you visit. The links to third party websites or locations are for your convenience and do not signify our endorsement of such third parties or their products, content or websites.

For online payments, we use the payment services of Braintree (https://www.braintreepayments.com/) We do not process, record or maintain your credit card or bank account information. For more information on how payments are handled, or to understand the data security and privacy afforded such information, please refer to https://www.paypal.com/us/webapps/mpp/ua/privacy-full

California Privacy Notice (CCPA)

This section provides additional information for California residents under the California Consumer Privacy Act (CCPA). The terms used in this section have the same meaning as in the CCPA. This section does not apply to information that is not considered "personal information," such as anonymous, deidentified, or aggregated information, nor does it apply to publicly available information as defined in the CCPA.

To the extent we process deidentified personal information, we will make no attempt to reidentify such data.

Collection and Disclosure of Personal Information

The personal information we collect is described above in Information we collect. The personal information we disclose for business or commercial purposes is described above in How we disclose information. The length of time for which we retain personal information is described above in How long we keep your data. Our purposes for processing data are described above in Purposes of processing.

Information “Sharing” and “Selling”

We “share” certain personal information with third party ad networks for purposes of behavioral advertising, including: Commercial and Financial Information, Geolocation Information, Internet Activity, Online Identifiers, and Personal Identifiers. This allows us to show you ads that are more relevant to you.

You may opt-out of these data practices here.

We do not receive monetary or other valuable consideration in exchange for your data and therefore do not "sell" your data as defined in CCPA.

We do not knowingly sell or share (for cross-context behavioral advertising) the personal information of consumers under 16 years of age.

CCPA Rights

Your CCPA rights are described below. Make a Privacy Request by clicking here or the link at the top of this page or by emailing us at moc.kipdik@ycavirp.

Right to Know and Access

You have the right to request to know and access the following about the personal information we have collected about you in the past 12 months:

the categories and specific pieces of personal information we have collected about you
the categories of sources from which we collect personal information about you
the business or commercial purposes for which we collect, sell, or share personal information
the categories of third parties with whom we disclose the information
the categories of personal information about you that we have sold, shared, or disclosed for a business purpose, and the categories of third parties to whom we have sold, shared, or disclosed that information for a business purpose

The information we would provide to you in response to a Request to Know Categories is contained in this Privacy Notice. To receive a copy of the specific personal information we have about you, submit a Request to Know or Access via the link above. If you make a Request to Know more than twice in a 12-month period, or we determine the request is manifestly unfounded or excessive, we may require you to pay a small fee for this service.

Right to Delete

You have the right to request that we delete any personal information about you that you have provided to us. Subject to certain limitations, we will delete from our records your requested personal information and direct our service providers to do the same.

Right to Non-Discrimination

If you exercise your CCPA consumer rights:

We will not deny goods or services to you
We will not charge you different prices or rates for goods or services, including through the use of discounts or other benefits or penalties
We will not provide a different level or quality of goods or services to you
We will not suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services
We will not retaliate against you, as an employee, applicant for employment, or independent contractor

We may still offer you certain financial incentives permitted by the CCPA such as discounts, rewards, premium features, or loyalty accounts that can result in different prices, rates, or quality levels.

Right to Opt-Out

You have the right to opt-out of any selling and sharing of your personal information.

You may exercise your right to opt-out here.

Right to Correct

You have the right to correct inaccuracies in your personal data, taking into account the nature of the data and our purposes for processing it.

Request Verification

Before we can respond to a Request to Know or Request to Delete, we will need to verify that you are the consumer who is the subject of the CCPA request. Verification is important for preventing fraudulent requests and identity theft. Requests to Opt-Out do not require verification.

Typically, identity verification will require you to confirm certain information about yourself based on information we have already collected. For example, we will ask you to verify that you have access to the email address we have on file for you. If we cannot verify your identity based on our records, we cannot fulfill your CCPA request. If you submit a request not through our webform, we will ask you to provide the same information requested in the webform.

For a request that seeks specific personal information, we ask that you sign a declaration stating that you are the consumer whose personal information is the subject of the request, as required by the CCPA.

In some cases, we may have no reasonable method by which we can verify a consumer's identity. For example:

If a consumer submits a request but we have not collected any personal information about that consumer, we cannot verify the request.
If the only data we have collected about a consumer is gathered through website cookies (i.e. the consumer visited our website but had no other interaction with us), we are unable to reasonably associate a requester with any data collected; therefore, we cannot verify the request.

Authorized Agent

A California resident's authorized agent may submit a rights request under the CCPA by emailing us at moc.kipdik@ycavirp. Requests submitted by an authorized agent will still require verification of the consumer who is the subject of the request in accordance with the process described above. We will also ask for proof that the consumer who is the subject of the request authorized an agent to submit a privacy request on their behalf by either verifying their own identity with us directly or directly confirming with us that they provided the authorized agent permission to submit the request. An authorized agent that has power of attorney pursuant to California Probate Code section 4121 to 4130 may also submit proof of statutory power of attorney, which does not require separate consumer verification.

If you have trouble accessing this notice, please contact us at moc.kipdik@ycavirp.

Contact Us

If you have any privacy-related questions or have trouble accessing this notice, please email moc.kipdik@ycavirp.

Virginia Privacy Notice (VCDPA)

This section provides additional information for Virginia residents under the Virginia Consumer Data Protection Act (VCDPA). The terms used in this section have the same meaning as in the VCDPA. This section does not apply to information that is not considered "personal data," such as deidentified or publicly available information as defined in the VCDPA.

Collection and Disclosure of Personal Information

The personal data we collect is described above in Information we collect. The personal data we disclose to third parties and the categories of third parties to whom we disclose personal data is described above in How we disclose information. The length of time for which we retain personal information is described above in How long we keep your data. Our purposes for processing data are described above in Purposes of processing.

Data “Selling” and Targeted Advertising

We process personal data for purposes of targeted advertising (as defined in the VCDPA), including online identifiers and internet activity. This allows us to show you ads that are more relevant to you.

You may opt-out of these data practices here.

We do not receive monetary consideration in exchange for your data and therefore do not "sell" your data as defined in VCDPA.

Profiling

The VCDPA gives consumers the right to opt out of automated profiling that produces legal or similarly significant effects, such as approval for a loan, employment, or insurance.

We do not profile consumers in furtherance of decisions that produce legal or similarly significant effects.

VCDPA Rights

Your VCDPA rights are described below. Make a Privacy Request by clicking here or the link at the top of this page.

Right to Access

You have the right to confirm whether we are processing personal data about you and to access such data. Where processing is carried out by automated means, you have a right to receive a copy of your personal data in a portable and readily usable format that allows you to transmit your data to another controller.

If you make an Access Request more than twice in a 12-month period, or we determine the request is manifestly unfounded or excessive, we may require you to pay a small fee for this service.

Right to Delete

You have the right to request that we delete any personal data provided by or obtained about you. Subject to certain limitations, we will permanently delete any such personal data from our records and direct our processors to do the same.

Right to Non-Discrimination

If you exercise your VCDPA consumer rights:

We will not deny goods or services to you
We will not charge you different prices or rates for goods or services
We will not provide a different level or quality of goods or services to you

However, we may offer a different price, rate, level, quality, or selection of products or services if your personal data is required in order to provide those products or services and you have exercised your right to opt out, or the offer is related to a voluntary loyalty or rewards program.

Right to Opt-Out

Sale of Personal Data:
We do not sell your personal data, as defined by the VCDPA.

Targeted Advertising:
Exercise your right to opt-out here.

Profiling:
We do not profile consumers in furtherance of decisions that produce legal or similarly significant effects.

Right to Correct

You have the right to correct inaccuracies in your personal data, taking into account the nature of the data and our purposes for processing it.

Authenticating Your Request

Right to Appeal

If we decline to take action in response to any of your privacy requests, you have the right to appeal that decision within a reasonable amount of time, but no later than 90 days from the date of our decision. To submit a request for appeal, click here and select "Appeal a Decision" in the request type drop-down.

If you believe your rights have been violated and you are not able to resolve the issue directly with us, you may file a complaint with the Virginia Attorney General’s Office.

Colorado Privacy Notice (CPA)

This section provides additional information for Colorado residents under the Colorado Privacy Act (CPA). The terms used in this section have the same meaning as in the CPA. This section does not apply to information that is not considered "personal data," such as deidentified or publicly available information as defined in the CPA.

Collection and Disclosure of Personal Information

Data “Selling” and Targeted Advertising

We process personal data for purposes of targeted advertising (as defined in the CPA), including online identifiers and internet activity. This allows us to show you ads that are more relevant to you.

You may opt-out of these data practices here.

We do not receive monetary or other valuable consideration in exchange for your data and therefore do not "sell" your data as defined in CPA.

Profiling

The CPA gives consumers the right to opt out of automated profiling that produces legal or similarly significant effects, such as approval for a loan, employment, or insurance.

We do not profile consumers in furtherance of decisions that produce legal or similarly significant effects.

CPA Rights

Your CPA rights are described below. Make a Privacy Request by clicking here or the link at the top of this page.

Right to Access

You have the right to confirm whether we are processing personal data about you and to access such data. You have a right to receive a copy of your personal data in a portable and readily usable format that allows you to transmit your data to another controller.

If you make a Request to Know more than twice in a 12-month period, or we determine the request is manifestly unfounded or excessive, we may require you to pay a small fee for this service.

Right to Delete

You have the right to request that we delete any personal data we have obtained about you. We will permanently delete any such personal data from our records and direct our processors to do the same. However, we may retain your personal data if it is necessary for certain purposes, including the following:

To comply with legal obligations
To comply with an official investigation or cooperate with law-enforcement agencies
To establish or defend legal claims
To complete an obligation to you that you have requested
To respond to security incidents, fraud, harassment, and other similar activity
To identify and repair technical errors
To conduct internal research to develop, improve, and repair our products and services
For internal operations that are reasonably aligned with your expectations

Any personal data retained for these purposes will not be processed for other purposes.

Right to Non-Discrimination

If you exercise your CPA consumer rights:

We will not deny goods or services to you
We will not charge you different prices or rates for goods or services
We will not provide a different level or quality of goods or services to you

However, we may offer a different price, rate, level, quality, or selection of products or services if the exercise of your CPA rights affects the feasibility or the value of those products or services, or the offer is related to a voluntary loyalty or rewards program.

Right to Opt-Out

You have the right to opt-out of any selling of your personal data, processing of your personal data for purposes of targeted advertising, or profiling in furtherance of decisions that produce legal or similarly significant effects for you.

You may exercise your right to opt-out.

Authorized Agents. You may authorize an agent to submit a Request to Opt-Out on your behalf, including through a technology such as a web link, browser setting, or global device setting. We will comply with such requests if we are able to authenticate your identity and the agent’s authority to act on your behalf.

Right to Correct

You have the right to correct inaccuracies in your personal data, taking into account the nature of the data and our purposes for processing it.

Authenticating Your Request

Right to Appeal

If you believe your rights have been violated and you are not able to resolve the issue directly with us, you may file a complaint with the Colorado Attorney General’s Office.

Connecticut Privacy Notice (CTDPA)

This section provides additional information for Connecticut residents under the Connecticut Data Privacy Act (CTDPA). The terms used in this section have the same meaning as in the CTDPA. This section does not apply to information that is not considered "personal data," such as deidentified or publicly available information as defined in the CTDPA.

If you have any questions or wish to contact us regarding this privacy notice, please send an email to ]ereh dedda eb lliw sserdda liame ruoy[.

Collection and Disclosure of Personal Information

Data “Selling” and Targeted Advertising

We process personal data for purposes of targeted advertising (as defined in the CTDPA), including online identifiers and internet activity. This allows us to show you ads that are more relevant to you.

You may opt-out of these data practices here.

We do not receive monetary or other valuable consideration in exchange for your data and therefore do not "sell" your data as defined in CTDPA.

Profiling

The CTDPA gives consumers the right to opt out of automated profiling that produces legal or similarly significant effects, such as approval for a loan, employment, or insurance.

We do not profile consumers in furtherance of decisions that produce legal or similarly significant effects.

CTDPA Rights

Your CTDPA rights are described below. Make a Privacy Request by clicking here or the link at the top of this page.

Right to Access

If you make a Request to Know more than twice in a 12-month period, we may require you to pay a small fee for this service.

Right to Delete

You have the right to request that we delete any personal data provided by or obtained about you. We will permanently delete any such personal data from our records and direct our processors to do the same. However, we may retain your personal data if it is necessary for certain purposes, including the following:

To comply with legal obligations
To comply with an official investigation or cooperate with law-enforcement agencies
To establish or defend legal claims
To complete an obligation to you that you have requested
To respond to security incidents, fraud, harassment, and other similar activity
To identify and repair technical errors
To conduct internal research to develop, improve, and repair our products and services
For internal operations that are reasonably aligned with your expectations

Any personal data retained for these purposes will not be processed for other purposes.

Right to Non-Discrimination

If you exercise your CTDPA consumer rights:

We will not deny goods or services to you
We will not charge you different prices or rates for goods or services
We will not provide a different level or quality of goods or services to you

Right to Opt-Out

You may exercise your right to opt-out.

Right to Correct

You have the right to correct inaccuracies in your personal data, taking into account the nature of the data and our purposes for processing it.

Authenticating Your Request

Once we receive your request, we will verify the information you provided by matching the information that we have collected. If we cannot authenticate your request, we may ask for additional information from you. If you are unable to provide additional information, or we are unable to authenticate the request using commercially reasonable efforts, we may deny your request. Authentication is not required for a Request to Opt-Out, but we may deny the request if we have a good faith, reasonable, and documented belief that the request is fraudulent.

Right to Appeal

If you believe your rights have been violated and you are not able to resolve the issue directly with us, you may file a complaint with the Connecticut Attorney General’s Office.

We recognize the unique privacy concerns regarding children. Pursuant to COPPA guidelines, we do not knowingly collect personally identifiable information online from children under the age of 13. If a parent or guardian is made aware that a child under the age of 13 has provided us with personally identifiable information without their consent, please contact us at (844) 4kid-pik, (844) 454-3745 or by e-mail at moc.kipdik@olleh or at the address listed above, and we will remove the information about the individual from our database.

Notice of Financial Incentive

Consumers who sign up for our marketing emails/SMS texts receive a 15% discount on their first purchase. To opt in, a consumer must enter their email address/phone number into the form and consent to receive emails in exchange for a discount provided via coupon code. A consumer may unsubscribe from our marketing emails by using the unsubscribe link in the email footer/replying STOP via text at any time. We calculate the value of the offer and financial incentive by using the expense related to the offer.

Text messages may be sent using an automatic telephone dialing system or other technology. Your consent to receive autodialed marketing text messages is not required as a condition of purchasing any goods or services. If you have opted in, the Service provides updates, alerts, information, promotions, specials, and other marketing offers from kidpik or its affiliates via text messages through your wireless provider to the mobile number you provided. Message frequency is recurring. Text the single keyword command STOP to cancel at any time. You'll receive a one-time opt-out confirmation text message.

We may change any short code or telephone number we use to operate the Service at any time. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you change your mobile phone number, you agree to opt out of the Service prior to changing your mobile number.

You agree to indemnify, defend, and hold us harmless from any third-party claims, liability, damages or costs arising from your use of the Service or from you providing us with a phone number that is not your own.

You agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

Text messages may be sent using an automatic telephone dialing system or other technology. Your consent to receive autodialed marketing text messages is not required as a condition of purchasing any goods or services. If you have opted in, the Service provides updates, alerts, information, promotions, specials, and other marketing offers from kidpik or its affiliates via text messages through your wireless provider to the mobile number you provided. Message frequency varies. Text the single keyword command STOP to cancel at any time. You'll receive a one-time opt-out confirmation text message.

We may change any short code or telephone number we use to operate the Service at any time. You will be made aware of this change via an SMS. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number.

You agree to indemnify, defend, and hold us harmless from any third-party claims, liability, damages or costs arising from your use of the Service or from you providing us with a phone number that is not your own.

You agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

Cookies may be used to track your shopping cart activity and this information may be used for marketing purposes such as email and SMS.

If you are a non U.S. user of the Services, by using the Services and/or providing us with information, you acknowledge and agree that your personal information may be processed for the purposes identified in this Privacy Policy. In addition, your personal information may be processed in the country in which it was collected and in other countries, including the United States, where laws regarding processing of personal information may be less stringent than the laws in your country. By providing your information, you consent to such transfer.