Open Menu icon

Our Privacy Policy

Last Updated: Dec 7, 2023

Expand All
Expand/Collapse Icon

kidpik corp, (“kidpik”, “we”, “us”, or “our”) is committed to protecting your privacy. kidpik corp is a children’s fashion retailer whose mission is to take the guesswork out of shopping while delivering consistently beautiful clothes and accessories. Our stylists customize boxes for your child containing complete, beautiful and fashionable outfits, mix and match tops, bottoms, footwear and accessories (the “Products”) that are delivered to your door. In addition, kidpik sells a selection of individual items. We have prepared this Privacy Policy (“Privacy Policy”) to describe to you our practices regarding the personal information we collect from our websites located at www.kidpik.com, shop.kidpik.com, gift.kidpik.com and our mobile sites (collectively, the “Sites”), and the services offered through the Sites and any orders that you place (collectively, the “Services”).

QUESTIONS; CONTACTING kidpik; REPORTING VIOLATIONS:
If you have any questions, concerns or complaints about our Privacy Policy, our data collection or processing practices, or if you want to report any security violations to us, please contact us at:

moc.kipdik@olleh or

Customer Service kidpik corp, 200 Park Ave South, New York, NY 10003

We reserve the right to revise this Privacy Policy at any time. Any changes will be effective immediately upon posting of the revised Privacy Policy and updating the “last modified” date above. Your continued use of the Services indicates your consent to the Privacy Policy then posted. If the changes are material, we may provide you additional notice to your email address. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our website and this Privacy Policy to check for any changes.

We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:

  • Personal Identifiers, including name, email address, postal address, telephone number, and online Identifiers
  • Internet Activity
  • Commercial Information, including data of children under 13
  • Financial Information, including credit or debit card number
  • Location Information, including general location data

Cookie Policy

We use cookies to create a better experience for you on our site. For example, cookies prevent you from having to login repeatedly, and they help us remember items you've added to your cart. We also use third-party cookies, which are cookies placed by third parties for advertising and analytics purposes. You can control these cookies through your browser settings.

Information from other sources

We may collect personal information about you from third-party sources, including Retail Partners.

The categories of information we may collect include:

Retail Partners

  • Personal Identifiers, including Name and Postal address
  • Commercial Information, including Purchases

How long we keep your data

We do not retain data for any longer than is necessary for the purposes described in this Policy.

We generally retain data according to the guidelines below.

Type of DataRetention Period
Cookies and online data we collect while you use our website, including Online Identifiers, Internet Activity, General location dataWe delete or anonymize data concerning your use of our website within 10 years of collecting it.
Data we collect in order to process and ship orders you place with us, including Name, Email address, Postal address, Telephone number, Purchases, Credit or debit card number, Data of children under 13We keep personal information related to products and services you purchase for as long as the personal data is required for us to fulfill our contract with you, and for 10 years from your last purchase with us. We may keep data beyond this period in anonymized form.
Data we collect when you contact us for customer support and other inquiries, including Name, Email address, PurchasesWe keep customer feedback and correspondence with our customer service for up to 10 years to help us respond to any questions or complaints. We may keep data beyond this period in anonymized form.
Data we collect when you sign up for promotional and marketing communications, including Name, Email address, Telephone numberWhere you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs in order to prevent sending you future communications.
Data we collect when you review our products, answer surveys, or send feedback, including Name, Email addressWe retain review, survey, and feedback data for up to 10 years following your last contact with us. We may keep data beyond this period in anonymized form to help improve our products and services.
Data we collect in connection with privacy requests, including Name, Email address, Online IdentifiersWe retain records related to privacy requests as long as necessary to comply with our legal obligations, and for a minimum of 24 months.
Data we collect for security purposes, including Name, Email address, Postal address, Telephone numberWe retain security-related data as long as necessary to comply with our legal obligations and to maintain and improve our information security measures.

Why we process your information

We process personal information for the following business and commercial purposes:

  • Analyzing Data
  • Delivering Targeted Ads
  • Fulfilling Customer Orders
  • Meeting Compliance & Legal Requirements
  • Preventing Fraud
  • Processing Payments
  • Providing Customer Support
  • Sending Promotional Communications
  • Storing and Managing Data
  • Tracking Purchases & Customer Data

We may disclose personal information about you for business and commercial purposes when you purchase our products or visit our website:

Personal Information CategoryCategories of Service ProvidersCategories of Third Parties
Personal IdentifiersBusiness Operations Tool, Commerce Software Tools, Customer Support Tools, Data Analytics Providers, Governance, Risk & Compliance Software, IT Infrastructure Services, Payment Processors, and Sales & Marketing ToolsAd Networks, Payment Processors, and Shipping Services
Internet ActivityIT Infrastructure ServicesNone
Commercial InformationCommerce Software Tools, Payment Processors, and Sales & Marketing ToolsAd Networks and Payment Processors
Financial InformationCommerce Software Tools, Payment Processors, and Sales & Marketing ToolsAd Networks and Payment Processors
Location InformationCommerce Software Tools, Customer Support Tools, Data Analytics Providers, IT Infrastructure Services, Payment Processors, and Sales & Marketing ToolsAd Networks and Payment Processors

The Services allow you to invite your friends to sign up for the Services by sharing a referral link via your personal SMS, email or other means. The referral program does not send SMS messages through or in relation to the Kidpik Alerts Marketing Program. By using kidpik referral services, you agree to its terms and conditions.

Our Site may contain links to third party websites. When you click on a link to any other website or location, you will leave our Site, or Services and go to another site, and another entity may collect personal information or anonymous data from you. We have no control over, do not review, and are not responsible for, these outside websites or their content. Please be aware that the terms of this Privacy Policy do not apply to these outside websites or content or to any collection of your personal information after you click on links to such outside websites. We encourage you to read the privacy policies of every website and App you visit. The links to third party websites or locations are for your convenience and do not signify our endorsement of such third parties or their products, content or websites.

For online payments, we use the payment services of Braintree (https://www.braintreepayments.com/) We do not process, record or maintain your credit card or bank account information. For more information on how payments are handled, or to understand the data security and privacy afforded such information, please refer to https://www.paypal.com/us/webapps/mpp/ua/privacy-full

We recognize the unique privacy concerns regarding children. Pursuant to COPPA guidelines, we do not knowingly collect personally identifiable information online from children under the age of 13. If a parent or guardian is made aware that a child under the age of 13 has provided us with personally identifiable information without their consent, please contact us at (844) 4kid-pik, (844) 454-3745 or by e-mail at moc.kipdik@olleh or at the address listed above, and we will remove the information about the individual from our database.

Text messages may be sent using an automatic telephone dialing system or other technology. Your consent to receive autodialed marketing text messages is not required as a condition of purchasing any goods or services. If you have opted in, the Service provides updates, alerts, information, promotions, specials, and other marketing offers from kidpik or its affiliates via text messages through your wireless provider to the mobile number you provided. Message frequency is recurring. Text the single keyword command STOP to cancel at any time. You'll receive a one-time opt-out confirmation text message.

We may change any short code or telephone number we use to operate the Service at any time. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you change your mobile phone number, you agree to opt out of the Service prior to changing your mobile number.

You agree to indemnify, defend, and hold us harmless from any third-party claims, liability, damages or costs arising from your use of the Service or from you providing us with a phone number that is not your own.

You agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

Text messages may be sent using an automatic telephone dialing system or other technology. Your consent to receive autodialed marketing text messages is not required as a condition of purchasing any goods or services. If you have opted in, the Service provides updates, alerts, information, promotions, specials, and other marketing offers from kidpik or its affiliates via text messages through your wireless provider to the mobile number you provided. Message frequency varies. Text the single keyword command STOP to cancel at any time. You'll receive a one-time opt-out confirmation text message.

We may change any short code or telephone number we use to operate the Service at any time. You will be made aware of this change via an SMS. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number.

You agree to indemnify, defend, and hold us harmless from any third-party claims, liability, damages or costs arising from your use of the Service or from you providing us with a phone number that is not your own.

You agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

Cookies may be used to track your shopping cart activity and this information may be used for marketing purposes such as email and SMS.

If you are a non U.S. user of the Services, by using the Services and/or providing us with information, you acknowledge and agree that your personal information may be processed for the purposes identified in this Privacy Policy. In addition, your personal information may be processed in the country in which it was collected and in other countries, including the United States, where laws regarding processing of personal information may be less stringent than the laws in your country. By providing your information, you consent to such transfer.